Brand & Website Design for Therapists and Care-Led Practices
Build a digital presence that helps your practice get found, understood, and chosen.
At Clementine Design Collective, we create strategic brands, thoughtful websites, and connected digital systems designed to support therapy and care-led practices beyond launch.
Whether you’re building a private practice, growing a group practice, or expanding your expertise through courses and professional education, we’ll help you create an online presence that supports what comes next.
A DIGITAL PRESENCE BUILT TO MOVE WITH YOU.
Your online presence should do more than look professional.
It should help the right people find you, understand your approach, feel confident in your work, and know what to do next.
Whether you’re building your therapy practice from the ground up, growing what you’ve already created, or expanding your expertise beyond one-to-one work, we’ll help you create a digital presence that works as intentionally as you do.
Build the pieces.
Connect the system.
Keep growing.
Your website is an important part of your practice presence—but it shouldn’t have to work alone.
Your brand shapes how people perceive you.
Your website helps them understand and trust you.
Your funnels and email systems help turn attention into meaningful action.
Your educational resources allow your expertise to reach beyond one-to-one work.
Every piece has a role.
The goal isn’t to create more marketing for the sake of marketing. It’s to create the right pieces—and make sure they work together.
HOW WE HELP
Brand, Website & Digital Growth Services for Your Practice
BUILD
Establish the Foundation.
BUILD is for therapy and care-led practices launching, repositioning, or ready for a more cohesive brand and digital presence.
We’ll create the strategic foundation your practice needs to communicate its work clearly, build trust, and show up with confidence.
Brand Strategy → Website Design → Search-Optimized Copy → Practice Presence
GROW
Create momentum around what you’ve built.
GROW is for established practices and education-led businesses ready to attract, nurture, and guide the right people toward their next step.
Through thoughtful landing pages, funnels, email journeys, website improvements, and automation, we help connect the path from discovery to inquiry, enrollment, or purchase.
Funnels → Email Journeys → Website Growth → Automation
EDUCATE
Extend your expertise beyond one-to-one work.
EDUCATE helps therapists, wellness experts, and professional training providers transform their knowledge into polished resources, workshops, courses, cohorts, and digital learning experiences.
From organizing your course platform to designing student resources and connecting the enrollment journey, we’ll help create an experience that feels thoughtful, cohesive, and aligned with your brand.
Course Platforms → Learning Resources → Workshops and Cohorts → Digital Experiences
FOR EXPERTS EXPANDING INTO EDUCATION
Your Expertise Is Growing. Your Systems Should Grow With It.
Perhaps you’re creating your first course, preparing to launch another cohort, or developing professional training for the people you serve.
But behind the offer are landing pages, email sequences, enrollment forms, course platforms, learning resources, and automations that all need to work together.
Clementine provides creative and systems support for therapy, psychology, health, and wellness experts turning their knowledge into courses, cohorts, workshops, certifications, and professional education.
We help connect the pieces so your audience experiences one clear and cohesive journey—from discovering your work to enrolling and learning from it.
Course Setup and Migration → Funnels and Enrollment → Email Automation → Ongoing Systems Support
Design Support for Therapists, Wellness Practitioners & Care-Led Professionals
Clementine Design Collective specializes in supporting professionals and organizations whose work depends on trust, education, and meaningful human connection.
We regularly partner with:
- Therapists and counselors
- Psychologists
- EMDR therapists and training providers
- Play therapists
- Group therapy practices
- SPED educators
- Child-development specialists
- Holistic and wellness practitioners
- Course and cohort creators in care-led fields
- Continuing-education and certification providers
- Other care-led founders and organizations
Whether you support people directly or educate the professionals serving them, we can help you communicate your work through a thoughtful, connected digital presence.
OUR APPROACH
Strategy Before Software.
Before we think about fonts, colors, platforms, or layouts, we ask bigger questions.
Who are you trying to reach? What makes your approach different? What information do people need before they’re ready to take the next step? How can your digital presence make that journey feel easier?
01 - Discover
We begin by understanding your practice, your goals, your offers, and the people you’re here to serve.
02 - Strategize
Together, we create a roadmap that aligns your brand, website, and client journey with what you’re actually trying to accomplish.
03 - Build
We bring that strategy to life through thoughtful design, clear messaging, and intentional digital systems.
04 - Grow
Once your project launches, we can continue helping you refine, maintain, and expand what you’ve built as your work evolves.
Because beautiful design without strategy is decoration. Strategy creates direction.
WHY CLEMENTINE
Your Practice Is Too Important for Disconnected Pieces.
You may be here because:
- Your current website isn’t bringing the inquiries you hoped for.
- You rely heavily on referrals and want another way to be discovered.
- Your messaging no longer reflects the practice or business you’ve grown into.
- Your website feels difficult to maintain or expand.
- You want your practice to become easier to find through search.
- Your online presence no longer matches the quality of your work.
- Your website, email platform, and course platform feel disconnected.
- You have ideas for resources, workshops, courses, or digital offerings but don’t know how to bring everything together.
- Every launch involves rebuilding the same pages, emails, and processes.
- You need ongoing creative and systems support without hiring an entire marketing agency.
We help turn those challenges into a clearer path forward—with thoughtful strategy, intentional design, connected systems, and ongoing support when you need it.
SELECTED WORK
Explore a selection of strategic brands, websites, digital experiences, and supporting materials created for therapists and care-led businesses.
ABOUT CLEMENTINE
A Strategy-First Design Studio for Therapists and Care-Led Practices
Clementine Design Collective is a strategy-first brand, website, and digital systems studio specializing in therapists and care-led practices.
Founded by Vic Benjamin, Clementine brings together brand strategy, website strategy, user experience, SEO foundations, search-informed copy, and thoughtful design to create digital experiences that feel calm, trustworthy, and genuinely useful.
We also support therapy, psychology, health, and wellness experts expanding their work through courses, cohorts, resources, workshops, and professional education.
Rather than simply delivering a finished website or isolated set of assets, we consider what your digital presence needs to do—and how every piece can continue supporting your work as your goals change.
Our process is intentionally consultant-led and collaborative, with trusted creative partners brought in when a project requires additional expertise.
Meet Vic
I’ve always been drawn to the space between good design and good strategy—the part where you stop asking, “How should this look?” and start asking, “What does this need to do?”
My role isn’t simply to design your website.
It’s to help you think strategically about how your practice or educational offer is experienced online—from the moment someone discovers you to the moment they decide to inquire, enroll, or take the next step.
Because thoughtful strategy creates confident decisions.
Talent, I believe, is most likely
to be found among nonconformists,
rebels, and dissenters.
– David Ogilvy
Frequently Asked Questions
Do you only work with therapists?
Therapists and mental-health professionals are at the heart of our work, but we also partner with wellness practitioners, SPED educators, child-development specialists, professional training providers, and other care-led founders whose work is built around trust, education, and human connection.
Do you work with course creators and training organizations?
Yes. We support experts and organizations offering courses, cohorts, workshops, certifications, memberships, and professional education—particularly within therapy, psychology, health, wellness, and child development.
Our support may include course-platform setup or migration, enrollment pages, funnels, email journeys, learning resources, launch assets, and ongoing system maintenance.
Can you work with an existing course or platform?
Yes. We can help organize, improve, or migrate an existing course and connect your learning platform with your website, enrollment pages, email journeys, and student resources.
The recommended scope will depend on your current platform, course size, available content, and the systems already supporting your offer.
Do your website projects include SEO?
Our strategic website projects include foundational on-page SEO, including search-informed site structure, heading hierarchy, metadata, mobile optimization, and other essential search foundations.
More extensive SEO needs may require additional strategy or support from a dedicated SEO specialist.
Do you offer website copywriting?
Yes. Search-optimized website copy can be included in your project so your messaging is written for both the people you’re trying to reach and the way they search.
What platforms do you design websites on?
Clementine works primarily with Squarespace, Showit, and WordPress. We’ll recommend a platform based on what your practice or business actually needs rather than defaulting to one system for every project.
What course and marketing platforms do you support?
Depending on the project, Clementine can provide design, setup, migration, and systems support across platforms such as Kajabi, Systeme.io, Thinkific, Teachable, Flodesk, and MailerLite.
If your business uses another platform, we can review your existing setup and determine whether it fits within the project scope.
Do you offer ongoing support?
Yes. Ongoing creative and systems support is available for established practices and education-led businesses needing regular help with websites, landing pages, funnels, email campaigns, course platforms, and educational resources.
Retainer availability and scope depend on your current systems, monthly needs, and the level of support required.
Do you work with practices and businesses internationally?
Yes. Clementine works remotely with therapists and care-led businesses internationally, with much of our client work supporting businesses in the United States, Canada, and other English-speaking markets.
How much does a therapist website cost?
Custom website projects at Clementine currently start at $2,000, with branding, search-optimized copy, and additional digital strategy available depending on the scope of your project.
Course, funnel, migration, and ongoing systems projects are quoted separately based on the platforms, content, integrations, and level of support involved.
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