Strategy for the People Who Care for Others
Every day, therapists and care-led professionals help people navigate some of life's most vulnerable moments.
The experience people have with your work begins before they meet you. It may start with a search, a visit to your website, or a resource you’ve shared.
Clementine Design Collective helps therapists and care-led experts make those first steps clearer. We plan and build websites, client journeys, marketing systems, and educational experiences that help people understand your work and know what to do next.
The goal is a connected experience: one that reflects the care behind your practice and supports where you want to take it.
OUR BELIEF
Every piece should have a purpose.
A website can help someone discover and understand your work. A thoughtful inquiry process can make it easier to take the next step. Email and automation can deliver the right information at the right time. Courses and resources can make your expertise available beyond one-to-one services.
These pieces are most useful when they work together.
That’s why Clementine’s work is organized around three areas:
BUILD. Establish a clear foundation through brand strategy, website planning, design, and messaging.
GROW. Connect your website, funnels, email, and automation into a more intentional journey from discovery to action.
EDUCATE. Shape your expertise into courses, workshops, resources, and learning experiences people can use.
We begin with what you’re trying to accomplish, then decide which pieces will help you get there.
HI, I'M VIC
Website & Digital Systems Strategist
I’ve always been interested in how a thoughtful digital experience can help someone feel understood.
Before founding Clementine Design Collective, I worked across design, websites, digital systems, and operations. That work taught me to look beyond an individual page or visual asset and consider the experience around it: what someone needs to understand, where they might get stuck, and what should happen next.
I became especially drawn to working with therapists, educators, and other care-led professionals. Their work often depends on trust and careful communication, yet their online presence doesn’t always make the depth of that work easy to see.
I created Clementine to help close that gap.
Today, I partner with clients to clarify what they offer and build the digital pieces that support it. Sometimes that means a new website. Other times, it means a better inquiry journey, a funnel for a program, an email workflow, or a course experience. Often, it means connecting several of those pieces.
HOW WE WORK
Strategy before software.
Clarity before more content.
We start by understanding your work, your audience, and the next step you want people to take. From there, we map the experience they need and choose the tools and materials that make sense for your goals.
A project may involve website strategy and design, messaging, SEO foundations, funnels, email, automation, course setup, or educational materials. The scope follows the need.
Our work can also continue after launch as your services, programs, and priorities evolve.
OUR VALUES
Care before pressure. We create clear invitations to take action without relying on urgency or fear.
Clarity before complexity. People should be able to understand what you offer and what happens next.
Strategy before aesthetics. Design decisions should support a purpose.
Thoughtful systems. Technology should make the experience easier for both you and the people you serve.
Partnership beyond launch. Good work can be refined as you learn what your audience needs.
WHO WE SERVE
Clementine works with professionals and organizations whose work depends on trust, education, and meaningful human connection.
That includes:
Therapists
Psychologists
Counselors
EMDR & Trauma Therapists
Play Therapists
Group Practices
SPED Educators
Child Development Specialists
Wellness & Holistic Practitioners
Whether you’re strengthening a practice, improving the journey around an existing offer, or developing a new way to teach what you know, we can help you plan and build what comes next.
OUR STUDIO
Clementine Design Collective is a founder-led consulting and implementation studio based in Iloilo City, Philippines, partnering with clients around the world.
Every project is personally guided by me, Vic Benjamin. When a project calls for additional expertise, I collaborate with trusted creative specialists.
We work closely with each client to understand the work behind the request, make considered decisions, and build something they can continue to use and grow.
Ready to talk through what you’re building?
Tell us about your practice, program, or idea through the Work With Us form.
Talent, I believe, is most likely
to be found among nonconformists,
rebels, and dissenters.
– David Ogilvy
English