Building the Brand and Digital Experience
Behind Your Practice
A selection of brand, website, and digital projects created for therapists,
consultants, educators, and care-led practices.
ATTUNED CHILD
CENTER
Brand Strategy · Brand Identity · Website Design · Copy Refinement · Print Collateral
Creating a new digital identity for a practice with a more focused mission.
Aimee came to Clementine with a clear vision: build a new brand and website focused specifically on auditory needs and therapeutic support for children with hearing differences, alongside the expertise she had already developed through her existing practice.
We developed the brand with intention, creating a visual identity and supporting icons that reflected the center’s focus while remaining approachable for children and families.
Aimee brought her own copy to the project, and Clementine helped restructure and refine it into a clearer, more navigable experience. The result was a comprehensive website with nine main pages and eight individual service pages, giving each area of the center’s work the space it needed.
The project also grew beyond the website into printed materials, including business cards, letterhead, thank-you cards, and a pamphlet.
It remains Clementine’s largest website project to date, and a project that grew into a broader brand and communications partnership.
THE SANDBOX PLAY
THERAPY CENTER
Website Design · Copy Refinement · Search-Focused Content
Building the digital home alongside a brand-new practice.
The Sandbox came to Clementine while preparing to launch a new practice serving children through young adults. Their branding was already established, so the focus was creating a website that could bring the new business to life.
While their team worked through building permits, business processes, and the many moving pieces of opening a physical practice, Clementine worked alongside them to build the website.
We refined their existing copy with search-focused considerations and structured the site around the services families would be looking for, creating a clearer path from discovering The Sandbox to understanding how they could help.
The website launched alongside the practice, ready to welcome families as The Sandbox began accepting clients in person.
EMDR WITH CARLY
Brand Strategy · Brand Identity · Website Design
A brand that grew out of an unexpected collaboration.
Carly and Clementine first connected when Vic reached out to her while offering VA services. At the time, Clementine wasn’t yet offering website design as a service, but after seeing the Clementine website, Carly decided she wanted me to help create the brand for her own EMDR practice.
As the founder of Counseling Nook, Carly already had an established online presence and a strong community around her work. But her individual practice was starting from scratch, without a distinct visual identity of its own.
We developed the brand from the ground up and carried it through to her website, creating a clear digital home for both her EMDR practice and the therapist cohorts she was building.
Today, therapists can go directly to her website to learn about and join her cohorts, giving her a more streamlined way to manage and grow that side of her practice.
KP THERAPY AND
CONSULTING
Brand Strategy · Brand Identity · Website Design · Copy Structure
Bringing two sides of a practice into one clear brand.
Kali came to Clementine with a specific challenge: she needed one online home for both her therapy and consulting work, but didn’t yet have a brand identity to bring the two together.
We explored several visual directions before landing on a bold identity that felt distinctly hers. From there, Clementine developed the website around the two sides of her practice, creating clearer distinctions between therapy and consulting while keeping the overall experience cohesive.
With Kali providing the core copy, Clementine also helped refine the hierarchy, organize the information, and create clearer pathways so visitors could quickly understand which service was right for them and where to go next.
The result is one cohesive digital presence that gives both audiences room to find what they need without making the practice feel divided.
NEXTPHASE EMDR
Naming · Brand Support · Logo Vectorization · Website Design · Copy Support
Turning an idea for therapist education into a brand ready to launch.
Ginger came to Clementine while building an educational business for therapists alongside two colleagues. They already had a visual direction—including their colors and an owl symbol—but the business didn’t have a name yet.
As part of the early brand development, Clementine explored naming directions and presented a selection of potential business names. NextPhase EMDR was the name they chose.
From there, Clementine helped turn their existing visual concept into a usable logo by vectorizing their original owl artwork, then began building the website while the team’s copy was still being developed.
We worked alongside the evolving content, helping shape and organize the copy as the website came together.
NextPhase EMDR is now live and preparing to launch its educational offerings for therapists.
HOLISTIC CHILD &
FAMILY THERAPY
Website Design · Copy Refinement · Inquiry System
A website built around a practice that was already thriving.
Safiya came to Clementine after seeing Carly’s website. She already had an established brand and a busy practice. What she needed was a digital home that could bring everything together.
Safiya provided the foundation for her website copy, while Clementine refined and structured it into a more cohesive experience, helping visitors understand her practice and services without having to piece the information together themselves.
We also connected her website inquiries to a Google Forms workflow, giving Safiya a simple way to manage new inquiries without adding another complicated platform to her day-to-day operations.
The result: a streamlined online presence designed to support an already-booked practice, rather than create more work for it.
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