With the global rise of the internet, reaching even the most remote communities, the market has
become incredibly competitive. To stand out and earn loyal customers, businesses need to
claim their space. In this competitive landscape, marketing is the key weapon, serving as the
backbone of a successful business. Without strong marketing efforts, a company risks losing
profits and sales. Your business’ growth depends heavily on how well you execute your
marketing strategies.
In today’s crowded market, brands must demand attention. This often requires bold and
sometimes risky marketing approaches. While there are countless creative ideas you can bring
to life, the goal is to be memorable. Effective marketing goes beyond catchy phrases and
visuals—it seeks to evoke emotions and forge connections. Your branding should resonate with
people, offering them credibility and earning their trust.
According to Data Reportal, 73% of the Philippine population uses social media, a significant
figure that brands and companies are leveraging to their advantage. Social media has become
the most effective way to reach your target audience. With various platforms and seamless
shopping experiences at their fingertips, it’s crucial to strategize your next steps in
communicating your brand’s identity and message to your audience.
We Filipinos are renowned for our resilience, often finding humor in even the toughest
situations. Despite the challenges we face, laughter comes easily. With the rise of memes and
pop culture, major brands have cleverly tapped into this, using humor in their advertisements to
engage audiences. In planning your own marketing strategy, here are some Filipino brands to
watch and learn from.
Angkas
As traffic in the Philippines continues to worsen, commuters have found relief in accessible
transportation options like Angkas, a popular motorbike service that has earned a loyal
following. Angkas’ marketing strategy cleverly taps into humor by turning social issues, politics,
and trending memes into lighthearted content. Their quirky, relatable captions paired with
eye-catching graphics have made them a standout in today’s marketing landscape. And let’s not
forget their promo codes, which only further endear them to their fans.
RC Cola
This brand is undeniably unique and at the top of their game when it comes to delivering
unexpected twists in their marketing videos. No one quite matches their unconventional
style—think drinking from body parts, a bottomless bag of food, and surreal miracles with soda.
Despite the bizarre and sometimes unsettling scenes, they manage to captivate audiences,
proving that even the strangest approaches can lead to marketing success. After all, art isn’t
always meant to comfort, right?
Jollibee
As much as Filipinos love to laugh, stunts that pull the heartstrings hold a special place as well.
Jollibee, a beloved brand for all ages, has mastered this through its marketing videos. Their
“Kwentong Jollibee” series focuses on tear-jerking narratives that evoke nostalgia and highlight
Filipino values. Each video is crafted to resonate with a specific audience, often tied to special
occasions like Valentine’s Day, Father’s Day, or Christmas. This strategy has helped the brand
build a loyal fan base, creating memorable content that leaves a lasting impact on generations.
At Clementine Design Collective, we recognize the importance of defining your brand’s public
identity. Let us assist you in developing a plan that prioritizes sustainable strategies tailored to
your needs. We are passionate about harnessing creative energy to build brands that
connect with and inspire others.
English