BRAND STRATEGY & VISUAL IDENTITY

Build a brand that feels as grounded and trustworthy as the work you offer.

Our branding services help therapists and care-led practitioners clarify their positioning, articulate their message, and develop a visual identity that feels both professional and emotionally aligned.

From strategy to execution, your brand becomes the foundation your website and practice grow from.

Struggling to articulate what makes your practice distinct?

THIS OPTION IS PERFECT FOR YOU IF:

✓ You’re starting your private practice and need brand clarity.
✓ Your visuals feel inconsistent or outdated.
✓ You want to attract aligned clients through messaging.
✓ You’re ready for a cohesive, professional presence.

Included features:

BRAND STRATEGY

Brand positioning & differentiation
Ideal client clarity
Messaging & voice development
Practice values articulation
Offer ecosystem mapping

VISUAL IDENTITY

Primary Logo Suite
Secondary & submark logos
Color palette
Typography system
Brand elements & patterns

Pathways:

OPTION 1 – BRAND STRATEGY ONLY

For therapists needing clarity before visuals.

OPTION 2 – VISUAL IDENTITY ONLY

For practices with strategy but no design system.

OPTION 3 – FULL BRANDING SUITE

Strategy + identity combined (most comprehensive).

OUR PROCESS

Discovery Call

Our Discovery Call is where we get to know each other and explore your vision. During this call, we’ll discuss your goals, preferences, and any challenges you may be facing. It’s a chance to ask questions, clarify expectations, and ensure we’re a perfect fit for each other.

By the end of the call, you’ll have a clear understanding of how we can collaborate to bring your ideas to life.

Onboarding

Once we’re aligned, we’ll move to the Onboarding phase. This is where we officially kick off the project!

You’ll receive all the necessary documents, including contracts and questionnaires, to help us understand your needs in more detail.

We’ll also establish the timeline, key milestones, and communication plan to ensure everything runs smoothly from start to finish. This phase sets the foundation for a seamless and successful collaboration.

Developing Your Brand Strategy

We will work closely to walk you through the branding process, to discover how we can create a brand strategy. At the same time, we need to clearly define the ‘why’, ‘how’, and ‘what’ of your brand so that we can create a bridge or creative story that connects your brand to your customers.

The Brand and Customer Profiling is an important first step before any serious marketing message is created as it will help us create the clarity needed when communicating with our target users across all marketing channels including the website, social media, ads, videos, etc.

There are essential elements we’ll define together when developing your brand strategy—but you’ll discover those once we begin working with you!

Translating the Strategy into Visuals - Your Brand Identity

We’ll be translating all of the components in Phase 1. With these components, we’ve developed a strategy for how you want your brand to be positioned and how you want it to be perceived by your intended audience. Taking your brand strategy and translating it into colors, graphics and layouts that set the right tone and attract the right people.

Website Planning

Once you’re done answering the website questionnaire in your portal, we will hop on another call to set goals for the website. We will brainstorm and outline the site content.

I will be creating a ‘rough wireframe’ of the key pages showing the position of content and graphics on each page.

After the call, I will gather your website copy and other assets needed to start the website design. This is also the phase where I will start to install themes and necessary plugins in your website.

Website Development

Once all requirements are turned over to me, I will create a website mockup based on the approved wireframe layout.

Website mockups help us to visualize how the final website would look and feel. It’s also a great opportunity for you to give me feedback on design elements as well as overall flow and usability of your new website.

Once the mockup is approved, I’ll bring the design to life while making sure it’s intuitive, mobile responsive, SEO-optimized, and beautiful when shared on Facebook.

Website Launch and Support

Once we’re done developing the website, we launch the site and continue monitoring for improvement. You will get up to 30 days of website support if you have any questions or need help. I will also be providing post-project website walkthrough videos showing you how to easily update and use your website.

Deliverables:

Custom 5 Page Squarespace or WordPress Website Design
90-minute Website Strategy Call
Website Development Questionnaire
Website Wireframing
Desktop, Tablet, and Mobile Optimization
Basic SEO Optimization
Post-project website walkthrough videos (showing you how to easily update and use your website)
30 days of post-project website tech support

OUR PRICING

INVESTMENT: from $697 – $1097

50% upfront
50% upon completion

Custom quotes based on scope and deliverables.