Filipino brands have a golden opportunity to connect with their audience in a fun and engaging way. Filipinos are online every day—trust us, we get it, we’re guilty of endless scrolling too! With many of us working online and our humor thriving on social media, it’s no surprise that we’re always engaged. By tapping into these daily online habits, Filipino brands can strengthen their connection with their audience.
Graphic design plays a crucial role in branding because it’s often the first element we notice about a brand. In today’s fast-paced world, where attention spans are short and distractions are constant, a strong visual captures attention more effectively than text. Moreover, good design quickly conveys a brand’s values and personality, allowing it to stand out among competitors.
On social media, where visuals are preferred, great graphic design is key to making a brand memorable. Eye-catching images and consistent design can increase engagement and help build a loyal audience.
Here are some graphic designs on social media that Filipinos love. They stand out with unique layouts while staying true to their brand’s identity and message. Use these as inspiration to create visuals that connect with your audience!
Tarantadong Kalbo
You’ve likely come across Tarantadong Kalbo on your social media feed—he’s made quite an impression! With his minimalist yet impactful illustrations, artist Kevin Eric Raymundo has created a unique blend of humor and social commentary that resonates with Filipinos. The character Tarantadong Kalbo talks about important social issues in a fun and relatable way, making serious topics feel more approachable. His work is not only memorable but also leaves a lasting impact.
Justin Besana
When it comes to designing for Philippine cinema and television, poster design whiz Justin Besana is truly in a league of his own! You might not realize it, but he’s the creative mind behind some of the eye-catching posters for shows you love. Here’s a quick look at some of his notable works: Dirty Linen, Gomburza, Cherie Gil’s last film Elehiya, Firefly, Deleter, and the Cinemalaya Best Film of 2024, Tumandok–an Ilonggo film. Justin’s designs really capture the essence of each film or show, and his talent truly shines through!
Angkas
Filipino humor truly shines through memes! Angkas, the ride-hailing service provider, has changed how brands use memes for marketing. They use the memes created every day to connect with Filipinos on platforms like Twitter and Facebook. By using this playful content, Angkas effectively connects with their audience, making them feel seen and understood.
Incorporating memes into your marketing approach is a smart move that can’t be ignored. Keep your content witty and memorable, and you’ll likely attract a loyal following eager to engage with your brand!
At Clementine Design Collective, we’re committed to bridging the gap between your brand and your community. By implementing tailored branding strategies and a focused approach, we ensure your message resonates effectively. As a result, we foster stronger connections, ultimately driving long-term success.
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